Related Coursework

Phoenix Scorpions Media Strategy — Sports Media Relations Project

ADPR 464: Sports Media Relations & Promotions

Spring 2024

As part of ADPR 464: Sports Media Relations and Promotions, I served as the project manager for a semester-long media strategy project centered around the Phoenix Scorpions, a mock professional soccer team. Our team was responsible for developing a comprehensive media strategy, including selecting broadcast and media channels, securing sponsorships, and establishing the team's brand identity with a logo, mascot, and promotional materials. Additionally, we created weekly game notes that covered team performance, upcoming match details, and promotional initiatives to enhance fan engagement. This project strengthened my skills in sports marketing, media planning, sponsorship strategy, and content development within a professional sports context.

This project includes:

Weekly Game Notes – Oversaw the creation of game notes as the project manager, ensuring timely and consistent updates on team performance and upcoming events.
Logo Creation – Contributed to the design process, helping shape the visual identity of the Phoenix Scorpions.
Press Releases – Wrote and edited official team statements to announce key updates and foster media engagement.

New Balance Youth Engagement Strategy — Strategic Development Project

ADPR 283: Strategic Development

Spring 2023

As part of a strategic development project, my team and I created a comprehensive mock marketing plan for New Balance, focusing on strengthening its connection with younger consumers. This project included a creative brief and a detailed 42-page Integrated Marketing Campaign outlining market research, target audience insights, and strategic recommendations to position the brand as a top choice for the next generation of sneaker buyers.

This project includes:

Extensive IMC Deck – A 42-page document detailing market research, consumer insights, and strategic recommendations for engaging younger audiences.
Creative Brief – A concise overview outlining key messaging, target audience, and campaign direction.

This project includes:

Brand Collaboration – A mock partnership between Fanta and Vans, aligning the brand with youth culture and streetwear trends.
Celebrity Endorsement – Utilizing Tyler, The Creator as the face of the campaign to authentically connect with the target market.

Fanta Youth Engagement Campaign — Copywriting Project

ADPR 323: Copy and Concept

Spring 2024

As part of a copywriting project, I developed a mock marketing strategy to reposition Fanta for a younger audience. This short-term project focused on revitalizing the brand’s appeal through cultural relevance, strategic collaborations, and bold creative execution to reconnect with a generation that had moved away from drinking Fanta.

Elephantos US Market Expansion — Copywriting Project

ADPR 323: Copy and Concept

Spring 2024

As part of a copywriting project, I developed a mock marketing strategy to introduce Elephantos, an Amsterdam-based brand specializing in cannabis seeds and smoking accessories, to a U.S. audience. This short-term project focused on refining the brand’s messaging to align with cultural and legal considerations while maintaining its unique identity.

This project includes:

Brand Manifesto – Establishing a clear and authentic voice for the U.S. market.
Billboards – Eye-catching designs to capture consumer interest.
Social Media Content – Engaging posts tailored to an American audience.
Promotional Mail – Direct marketing materials to drive awareness.
Radio Advertisements – Short, impactful scripts to introduce the brand.